"I'm your man, Steve Harvey"

There's no denying it, Family Feud is amazing. Steve Harvey's facial expressions coupled with ridiculous answers from honest, American families make for the most hilarious game show on TV.


I'm not the only one who tunes in to watch answers like this every night. In June 2015, Family Feud surpassed Wheel of Fortune as the most-watched syndicated game show on television. The show's popularity continues to increase as Steve Harvey and America's funniest families create ridiculously funny answers to survey questions.

What marketing techniques can Family Feud credit to this success?

To start, Family Feud created a spin-off called Celebrity Family Feud which, you'll be shocked, is Family Feud with celebrities as the contestants. Although it seems like a relatively simple TV ratings enhancer, Celebrity Family Feud also acts as a great marketing tool for the overall Family Feud franchise. By capitalizing on the most popular celebrities at the time for their target audience, Celebrity Family Feud can increase the publicity of the franchise. Some of their most popular Celebrity Family Feud episodes are "The Bachelors vs. The Bachelorettes", which draws contestants from the newest seasons of the popular dating show. Episodes are advertised on the same channels as The Bachelor advertises, as well as the same channels as Family Feud in order to draw in an even larger audience.


Another marketing tool of Family Feud is actually a subproduct of the TV show's design. Because contestants are asked to answer the top answers to survey questions within a short amount of time, their answers are often...unpredictable (in an attempt to not call them dumb). In the midst of the excitement of being on television and being so close to that famous Steve Harvey mustache, contestants throw out hilarious and ridiculous answers that cause both frustration and laughter from the show's audience. These answers are then developed into memes that go viral on the internet, and if there's anything marketers love, its virality. These viral memes create a buzz around the Family Feud name and draw in new viewers looking to witness equally hilarious answers. 

Long live that mustache, my man. 


Comments

  1. Howard LuloffDecember 17, 2017 at 6:49 PM

    I definitely agree. Steve Harvey has been the savior to one of the best game show formats ever invented as he saved Family Feud from cancellation. He is a very funny host who defies the stereotype of stand up comedians hosting game shows because he does what great hosts are supposed to do, listen and react. It's also why giants like Bill Cullen, Bob Barker and Bob Eubanks have been successful hosts. All were in radio, can ad lib well and react to the contestants responses. Harvey also has a radio show and ad libs very well. It also paved the way for Little Big Shots, his talk show and the Miss Universe Pageant.

    ReplyDelete

Post a Comment

Popular posts from this blog

What are your favorite fall activities?

Image
After a weekend spent in Elijay, Georgia visiting a friend, I became aware of truly how popular fall activities can be. Known for their apple houses and beautiful mountainous views, Elijay attracts thousands of tourists every day seeking to create fall themed memories with their friends and families. Apple orchards, pumpkin patches, sunflower fields, petting zoos, corn mazes and much more attract visitors from all over to line the streets with their cars and the fields with their cameras. If I'm being honest, I don't actually love these types of activities. I love being outside, and I love the mountains of North Georgia, but navigating through crowds of little children and stressed parents all to look at some fields of fruits and vegetable is not my idea of a fun time. However, every year I get suckered into visiting pumpkin patches and apple farms and corn mazes because these activities aren't available year round and so I can't miss this one opportunity. Th...
Read more

How Coffee Shops Attract Beards

Image
I love coffee shops. There's something about the aura of a coffee shop that makes me feel so relaxed and somehow inspired to actually do that studying I've been putting off for days. It's a mixture of the caffeine in the drinks and the energy from people enjoying a conversation or tackling an assignment that creates that special coffee shop buzz. Sips, located on Prince Avenue, just across the street from Automatic Pizza and Ike & Jane, has perfected that classic and quaint coffee shop experience. At first glance, the location looks a bit out of place in a parking lot surrounded by a Spanish grocery store and a Mexican restaurant. However, a deeper look shows a brightly colored exterior and large, open windows that entice even the slightest of hipsters to purchase an overpriced Americano. The interior consists of a large, patio-styled room where coffee drinkers can enjoy some fresh air and a small shop, with a bar area inside for ordering and a kitchen area for s...
Read more

Ike & Jane ... & Kaleigh : How a local Athens bakery creates a hometown brand

Image
It's a bit ironic that "Normaltown" was named "Normal"town. Quite frankly, there's nothing normal about it. A stranger passing through might glance at the antique buildings, the old rusty signs, and the unique mom-and-pop style brands and wonder how these businesses survive in the competitive Athens market. But any local Athens resident will contest that these businesses are what makes this small, eclectic city so wonderful.  Located off Prince Ave, across the street from Athens Regional Medical Center, Ike & Jane quietly sits on the corner location creating an aroma of freshly baked goods and hand crafted coffees perfect for the Instagram loving foodie. Calling Athens home for over 7 years, this local business serves up uniquely flavored donuts as well as classic cafe treats that attract residents and visitors of all ages. My first thought before my visit was: In the world of dominating brands such as Starbucks and Jittery Joes, how does Ike &...
Read more