Tea Time with Hannah

There's no doubting that finals week transforms students into different types of consumers. Some words to define the time between thanksgiving break and christmas break are stressful, busy, swamped, hectic, tiring, and confusing. During this period of time, students are not only low on sleep, but also low on money and time. Running between classes and group meetings and presentations leaves little time for students to shop, even though the christmas season brings about one of the busiest shopping times of the year.  So as a marketer looking for ways to increase brand recognition and company sales during the holiday season, what strategies are best for capitalizing on the stress of finals week for the college student population?  1. Make purchasing your project or service easy and time efficient.   If students don't have enough time to purchase your product, they won't. Consider opening your store for longer hours, having midnight sales, online sales to entice...

Amazon recently released a new product simply known as the Amazon Key. In an attempt to solve the issue of deliveries being stolen from door steps and mailboxes, the Amazon Key allows Amazon delivery workers to enter the house and drop the package off inside. To some, this seems like a great way to protect their incoming packages. To others, this seems like a great way to let a thief into your home. So which side are you on? Here's some information that could sway your decision. To start, a recent survey indicated that more than 50% of Amazon Prime members stated that they "definitely would not buy this product." This survey was taken soon after the release of the Amazon Key and thus it has to be remembered that it often takes time for an innovative product such as this to be accepted. Although this data that a majority of Amazon members would definitely not use this product is scary, it might not be accurate until the Amazon Key has thoroughly entered the market. ...